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We'll walk you through connecting data, the Command Center, the Scorecard, your Metrics library, attribution, drilldowns, and goal tracking.
app.cavor.com / integrations
Integrations 6 connected
f
Meta Ads
✓ Connected
G
Google Ads
✓ Connected
G
GoHighLevel
✓ Connected
C
Close CRM
✓ Connected
S
Stripe
✓ Connected
W
Whop
✓ Connected
Last sync: 2 minutes ago · Next: in 22 hours · All sources healthy
Revenue
$284.2k
↑ 18.4%
Ad Spend
$61.8k
↓ 3.1%
Blended ROAS
4.6×
↑ 22.9%
New Customers
1,204
↑ 9.1%
Revenue by day
Revenue by source
Meta Ads$124.6k
Google Ads$88.3k
Email$43.1k
Organic$28.2k
Scorecard Meta Ads · May 26-31
| Metric | May 26 | May 27 | May 28 | May 29 | May 30 | May 31 | Total |
|---|---|---|---|---|---|---|---|
| Ad Spend | $1,842▲ | $1,908▲ | $2,110▲ | $1,997▼ | $2,243▲ | $2,180▼ | $12,280 |
| Reach | 84.2k | 91.1k▲ | 96.4k▲ | 88.7k▼ | 104k▲ | 98.3k▼ | 562k |
| Clicks | 1,204 | 1,388▲ | 1,512▲ | 1,290▼ | 1,640▲ | 1,571▼ | 8,605 |
| CPC | $1.53 | $1.37▲ | $1.40▼ | $1.55▼ | $1.37▲ | $1.39▼ | $1.43 |
| Link CTR | 1.43% | 1.52%▲ | 1.57%▲ | 1.45%▼ | 1.58%▲ | 1.60%▲ | 1.53% |
| Leads | 48 | 61▲ | 57▼ | 52▼ | 69▲ | 64▼ | 351 |
| Cost / Lead | $38.38 | $31.28▲ | $37.02▼ | $38.40▼ | $32.51▲ | $34.06▼ | $34.99 |
My Metrics 6 metrics
| Metric | Type | Formula / Source |
|---|---|---|
| Leads | Built-in | GHL contacts · tag = lead |
| Cost Per Lead | Custom | Ad spend ÷ Leads |
| Booked Calls | Custom | GHL appointments |
| Lead to Sale rate | Custom | Sales ÷ Leads |
| LTV:CAC | Custom | Lifetime value ÷ CAC |
| Refund rate | Custom | Refunds ÷ Revenue |
Point-and-click builder
Revenue ÷ New customers = Average order value
No SQL needed
Revenue by Campaign last 30 days
| Campaign | Spend | Revenue | ROAS |
|---|---|---|---|
| Spring Push - Retargeting | $8,420 | $54,160 | 6.4× |
| Broad - Top of Funnel | $14,200 | $61,820 | 4.4× |
| Lookalike - Past Buyers | $11,050 | $48,370 | 4.4× |
| Google - Brand Search | $4,800 | $28,400 | 5.9× |
| Google - Non-Brand | $9,100 | $24,200 | 2.7× |
Top sales traced to first click
Jordan M. via Meta Retargeting$4,800
Melissa T. via Google Brand$3,600
Rafiq A. via Lookalike$2,900
Drilldown & Journey Leads · Meta Ads · May 29
52 records - May 29
| Contact | Source | Date |
|---|---|---|
| Jordan Mitchell | Meta Retarg. | May 29 |
| Priya Sharma | Meta Broad | May 29 |
| Carlos Vega | Google NB | May 29 |
| Amy Chen | Meta Broad | May 29 |
| Derek Owens | Organic | May 29 |
| + 47 more rows | ||
Customer journey
Jordan Mitchell
📣
Ad click
May 14, 2026
🌐
Landing page view
May 14, 2026
✉️
Lead captured
May 29, 2026
💰
Sale - $4,800
Jun 2, 2026
Goals & Alerts June 2026
Monthly Revenue
$284,200 of $385,000
▲ On pace - projected $311k73.8% through goal · 19 days left
New Customers
1,204 of 1,500
▲ On pace - projected 1,54080.3% through goal
Blended ROAS
4.6x of 5.0x target
▼ Slightly behind - 0.4x gap92% of target
Alert: ROAS dropped 18% on Meta - Broad campaign performing below threshold since May 30. Cavor flagged this automatically.
Step 1 of 7
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All data shown is illustrative. Real dashboards reflect your actual connected sources.
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