Free tools for marketers.
Calculators and builders for the numbers that actually tell you what your marketing is doing. No sign-up required.
ROAS & CAC Calculator
Enter ad spend and revenue to see your blended ROAS, CAC, cost per lead, and profit.
Open tool →LTV Calculator
Calculate lifetime value, gross-profit LTV, and your LTV:CAC ratio from order and retention data.
Open tool →Marketing Budget Calculator
Set a revenue goal and target ROAS to find out how much to spend and how many orders you need.
Open tool →UTM Builder
Build a properly tagged UTM URL in seconds. Paste it into any ad, email, or bio link.
Open tool →Stop calculating manually. See it live in Cavor.
Cavor connects every ad platform, CRM, and payment source so ROAS, LTV, CAC, and budget pacing update automatically, every single day.